The Task of this project was to develop a campaign motif for Audi’s 2015 Navigation Update with a clear visual, a striking headline and a sub-line that is as short and convincing as possible.
Another great Jovoto Project! 138 ideas with amazing visuals and concepts from creatives around the world has been submitted.
Well, what can i say... my idea was to use german phrases for this campain and conect them to common situations where the navigation system update would have been useful... but this idea was definitely not among the favorites during the rating period of the jovoto-comunity... that happens... so i ended up on Rank 78.
Almost 4 month later, actually it was my birthday and i was sitting on my terrace near the beach in Bali, spending my summer vacations, when i recieved an email from the jovoto project guide that my submission has been chosen for the client choice award from the audi team... what a beautiful birthday surprise!
CLIENT CHOICE AWARD AUDI
CLIENT CHOICE AWARD
The aim of this project was to find a visual or a series of visuals that explain the benefits of an annual navigation device update and convince the Audi drivers to purchase the updates.
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